Meet the Owner

Meet the Owner: Rekieshia Norton-Forrest

Welcome to J.J.L. Candle Co., where passion meets purpose, and Black culture is celebrated through the flicker of a flame. Founded in 2020 by Rekieshia Norton-Forrest, our brand is a labor of love, born from a deep appreciation for the richness of Black culture and a desire to see more inclusivity within the realm of home decor products, particularly candles.

A Journey Rooted in Culture

Rekieshia's journey into the world of candles and home decor began with a simple yet profound premise: Black culture deserves to be celebrated and cherished, not just during special occasions, but every day. Her vision was to create a space where the beauty, vibrancy, and traditions of Black culture could be tastefully infused into homes everywhere. Thus, J.J.L. Candle Co. was born, named after her own initials, to commemorate her journey into the world of candle craftsmanship.

Crafted with Care

At J.J.L. Candle Co., we take immense pride in creating candles that not only light up rooms but also warm hearts. We meticulously craft our candles using coconut soy wax, known for its clean and sustainable burn. This choice reflects our commitment to both quality and environmental consciousness. Our fragrance oils are phthalate-free, ensuring a clean and safe aroma experience for your home.

Our Mission: Bridging the Gap

Our mission is deeply rooted in addressing a long-standing issue: the lack of available home decor products that authentically represent Black culture and traditions. We aim to bridge the gap by offering a diverse range of candles that tell stories, spark conversations, and create a sense of belonging. J.J.L. Candle Co. is more than just a brand; it's a celebration of heritage and a testament to the beauty and diversity of Black culture.

Our commitment to inclusivity extends beyond our product range. We actively engage with the community, collaborate with Black artisans and creators, and promote cultural awareness through various initiatives. Every purchase from J.J.L. Candle Co. is a step towards a more inclusive and culturally diverse world.

Join Us in Celebrating Black Culture

Rekieshia Norton-Forrest and the entire J.J.L. Candle Co. team invite you to embark on a journey of cultural celebration with us. Explore our candles, each carefully crafted to tell a unique story, evoke memories, and celebrate Black culture in all its glory. We hope you find not just a candle, but a piece of your heritage in our creations.

Thank you for joining us in this beautiful journey of culture, unity, and candlelit warmth. Together, we can make every day a celebration of Black culture through the magic of candles. Welcome to the J.J.L. Candle Co. family, where culture comes alive in every flicker of light.